1. The Growth Of Programmatic In-App Marketing
Mobile Development is a significant device in our world. 70% of web traffic from all over the world currently comes from mobile devices, and this eagerness to be hyper-connected to one another is going to stay long.
According to recent studies, there will be 7.5 billion smartphones user worldwide by 2024, representing a $355 billion market.
As we’ve already established, a mobile-first strategy for your marketing initiatives is crucial if you want to succeed in the world of today and the future. However, as you are probably already aware that the digital scene is constantly changing, so what is effective today may be possible will be totally useless in three years.
Accordingly, here are four new trends you should be aware of to assist you continue to succeed with mobile marketing throughout the rest of 2023 and beyond.
In today’s era, The modern mobile experience is entirely dependent on mobile applications. Mobile apps give businesses the ability to engage customers on a deeper and more meaningful level by comprehending their values to them, and they also provide a direct channel for delivering useful benefits in this highly competitive digital environment.
Cutting through the noise is essential if you want to have a strong return on investment (ROI) for your in-app marketing efforts, though, with roughly 8 million apps presently available in the Google Play store and 2.2 million in the Apple App Store that means competition in on its peak now.
More firms are making use of in-app advertising options, as the number of mobile apps grows with time, in order to reach a larger targeted audience. A lot of marketers are also using programmatic advertising to maximise their in-app marketing efforts in this highly competitive sector. In fact, over the next 12 months, 90% of marketers decided to increase their programmatic in-app advertising spending.
So from now on you should more think about Programmatic in-app when you are doing Mobile Marketing.
2. The Battle For Supremacy In Mobile Video
Knowing that humans are visual beings, it stands to reason that video-based content is very palatable to us, especially on a mobile device.
Since marketers have been using mobile video to inspire and engage their target audience for a while, the market has grown somewhat crowded. In fact, mobile video broke records in 2023, and more expansion is expected in the future.
Creative Media’s Peter Csathy discussed the state of mobile video with Mobile Marketer in an interview.
Major brands will likely increase their production, quality, and budgetary expenditures while still making significant investments in mobile video.
With this in mind, thorough competitor research, rigorous testing, and a dedication to experimentation will be essential for mobile video success.
3. Moving Towards Augmented Reality
Immersive technology is quickly integrating into our daily lives. While augmented reality (AR) has been a part of the mobile world for a while, with innovations like IKEA Place setting the standard, this year we’ll likely see AR move from native apps and into the mobile web space.
Immersive technology has significantly improved the consumer experience, and as its popularity soars, more people will unavoidably adopt it.
While big names will initially continue to dominate augmented reality, a shift into the wider web will see forward-thinking brands separating themselves from the well- established augmented reality facilitators (Facebook, Snapchat, Shazam, etc.) and instead launching campaigns that transcend boxed-in apps alone and reach out into the wider mobile Design.
In conclusion, mobile-based augmented reality is developing, and as it spreads across the mobile web, there will be more and more opportunities to take advantage of its potent immersive capabilities.
4. The development of social commerce
Although the concept of social commerce is by no means new, it has recently experienced a significant increase in popularity, making it a crucial part of any mobile marketer’s toolkit.
More customers are converting as a result of their social media interactions, dipping into different conversion stages, from awareness to all the way to conversion, thanks to this evolving promotional channel.
We anticipate seeing more brands hosting the entire sales journey natively rather than creating awareness through social media and directing consumers to their online store as social commerce continues to grow and platforms like Instagram and Facebook introduce new, mobile-optimized functionality centred around selling products. This shift towards in-platform social commerce will not only help marketers maintain engagement throughout the customer journey, but it will also provide brands with additional, stand-alone mobile-centric revenue streams.
Additionally, with the recent introduction of Amazon Ads, advertisers will now have access to a brand-new platform for targeted promotions that appeal to highly engaged mobile shoppers, In addition to already established channels like Facebook and Google. The mobile marketing bow has another impressive string.
It is up to today’s marketers to take advantage of this most portable of mediums as mobile continues to dominate the world and gain widespread adoption. Failure to do so will lead to the extinction of the profession or business.
If you pay attention to these new trends, you will surely make your mobile marketing campaigns successful both now and in the future.