As an experienced Entrepreneur, you may have heard from someone discussing the demise of email marketing. It has been a source of worry for numerous marketing departments a long time ago.
Well as a professional IT head with years of experience, I am writing this article to assure you that email marketing is still effective, so there’s no need to worry.
In fact, 73% of millennials prefer emails over other forms of communication for businesses, and 40% of B2B marketers believe email newsletters to be the most important factor in their content marketing success.
Additionally, 99% of professional clients check their email every day, making it the favourite method for receiving brand updates.
You shouldn’t ignore these statistics as marketers. Therefore, creating a solid email marketing strategy is crucial thing to grow your business.
Knowing the benefits of email marketing for your business will demonstrate why it is one of the most successful marketing strategies.
1. Making Customised Content
You can create targeted content and make your campaigns as you want with email marketing.
As simple as including a contact’s name in the email qualifies as personalization. In actuality, emails with the recipient’s first name in the subject line receive more clicks than emails without them.
In contrast, you can also make customised content based on audience segmentation to send the appropriate emails to the appropriate clients. For instance, you might want to send one email marketing campaign to customers who buy from you frequently and another to new customers.
Email marketing offers many advantages, one of which is the ability to highly customise your content to the needs of your audience. To increase engagement, your emails may contain variations such as attractive images or catching subject lines. You can even make lists with different segments based on engagement levels or geography.
You must send the appropriate email to the appropriate clients at the appropriate time in order to have a successful email marketing strategy. Segmentation and personalization can be useful in this situation.
2. Take Reviews and Surveys
If you want customers to interact, engage, and buy from your brand in the future, keep an eye on their experience from yours. It is really very crucial.
You can achieve this by using email marketing. For instance, you can use email campaigns to send customer satisfaction surveys and get feedback from your customers.
This is also one of the best methods for determining your Net Promoter Score (NPS). This score can really be helpful to determine the balance of customers who purchase the products from the brand and those who don’t. Then in the future, you can develop strategies to enhance your customer experience using the information provided.
3. Increase Sales
Email marketing can also help you to increase your sales in addition to being a great marketing tool.
In fact, 59% of marketers cite email as their top source of ROI, and those who used segmented campaigns report revenue increases of up to 760%.
Email marketing campaigns can be a professional way to promote goods or services, persuade customers to make a purchase after leaving items in their shopping cart, or send customers exclusive deals.
Additionally, according to 59% of survey participants, marketing emails have an impact on their purchasing decisions.
Your email marketing campaigns can easily include messages that persuade customers to buy from you since they have opted-in to receive your messages and updates.
Making automating this sales process using email marketing can really help you to generate more sales.
For instance, you can automate sales drip campaigns and send automated messages to your targeted customers with our Digital Marketing Service help.
4. Interaction With Your Customers
It’s crucial for marketers to always work to enhance communication with customers. They are more likely to stick with your brand if they feel comfortable approaching you.
Just consider how much people value quality emails. Consider your most recent marketing email from a company you adore. Was it disruptive, or did you enjoy reading the most recent headlines? If the brand is one you like, you probably enjoyed the experience and it helped you stay in touch with it.
You can easily communicate with brand ambassadors and reach a larger portion of your audience with email marketing. Additionally, these emails keep your audience interested throughout the entire year, whether it’s a busy or slow period.
5. Help To Engage More Traffic
How do you get great content to your audience once you’ve created it? You probably send them an email.
You can increase your SEO and engage more traffic to your website with email marketing campaigns. Additionally, you’ll keep visitors interested in your website and brand.
For instance, many of you may have found this page through an Arrow Bit Info Soft marketing email. This is so because sending our content in emails to our audience is a fantastic way to add value and increase traffic. This strategy also helps us to build be more trustworthy to our potential customers.
Each email you create with a link to your content should have a call to action (CTA) so that readers get a message subconsciously to go to your website.
6. Send Schedule Campaigns
Traditional marketing campaigns have a time and place, but planning and organising them can take months. Even after that, it’s doubtful that your campaign materials will be seen by the right audience at the appropriate time.
However, since Email Marketing campaigns don’t require as much planning, you can start one entirely on short notice. Furthermore, you can guarantee that your audience receives the email at the appropriate time.
By segmenting your audience, for instance, you can be sure to send content at the appropriate time.
7. Increase Leads
Along the same lines as boosting sales, email marketing can also help you generate more leads. Email marketing is actually used with the inbound marketing strategy to nurture more leads and increase the conversion rate.
Let’s say, for illustration, that you downloaded a lead magnet from a website. You start receiving drip emails after that, and eventually, you decide to schedule a demo to learn more. You recently switched from an MQL to a SQL, increasing the number of qualified leads the marketing team provides the sales team.
To prevent your sales team from wasting time on unqualified leads, email marketing campaigns can further qualify leads. Additionally, if your business uses lead scoring, you can monitor which leads open your emails and engage with them by clicking the links in them.
After knowing bout all of these benefits of email marketing I am pretty sure that you have found it still useful. It’s not like it is the only beneficial marketing way to grow your business. There are many ways to do marketing for your company, and each one of them has its own advantage and disadvantage. However, people still prefer to receive information via email, so let’s just say that email marketing is still alive.