When ranking number one on Google searches, it is challenging for small and local businesses to compete with national and international brands. It can seem difficult to rank at the top of search engine results in pages in order to increase traffic and click-throughs because larger businesses (with bigger budgets) target the keywords you want to rank for. But there is a solution that you can use to rank on Google even with this hard competition!
Your company will greatly benefit from Local SEO (Search Engine Optimization) to appear more prominently in Google search results. An effective technique for a restaurant, hair salon, or hotel to be found online to boost reservations and sales, for instance, is through local SEO.
In this era, Before purchasing something, customers always do their research, read reviews then after that they make purchases online. According to a recent report from Accenture, 56 percent of customers usually do shopping at nearby stores. This is anticipated to continue over time, according to 84 percent of customers.
This means that businesses, especially small ones, must have an online presence to increase their visibility among their targeted audience and provide information that encourages people to take a particular action, like making a reservation or requesting more information (quota).
So In this blog, we’ll examine SEO’s significance and specifics, how to develop a local SEO strategy, and advice on how to increase your business’s online visibility among your target audience.
The Basics Of Local SEO
Let’s examine local SEO and the distinction between it and national or international SEO before getting into how to use it well.
What Is Local SEO?
SEO’s goal: Improve your website, rank efficiently in search, and get easily discovered by your target market. Utilizing local terms or keywords will help you appear in front of users who are looking for a service or product in your neighborhood or locality.
Difference between Local SEO vs. SEO
Importance Of Local Seo
Your business can stand out with an excellent chance! 69% of online traffic is local and organic, and “where to buy” and “near me” searches on mobile have surged over 200% in two years, according to Milestone and Google.
How can local SEO benefit companies? Your company can use local SEO to move up in Google’s search results and engage more customers who are looking for your services. You can also use Google My Business, which is a directory that gives you a way to display business information on local searches and Google Maps. The current designation is Google Business Profile.
According to BrightLocal, conversions occur in more than 5% of views of Google My Business pages. If you get your GBP page right, that’s a fantastic ROI for a neighborhood business!
What kind of business needs local SEO? You might be wondering. The answer is any local company that interacts with customers. It goes beyond merely increasing sales or revenue. Using local SEO, you can promote your brand or offer useful information or solutions.
The great thing about SEO is that you can use it to make some benefit for your business. For instance, national SEO is also referred to as traditional SEO. Its major aim is to optimize your website well so that it ranks for keyword terms at the national or international level. For example, the keywords you use will therefore have a U.S. focus if you are located in the United States.
Local SEO, in contrast, is extremely focused and particular to a location. There are usually two types of local SEO outcomes:
- Google Maps and Google Business Profile (GBP), which appear in the Local Pack or Map Pack, also known as the Snack Pack, on the SERP, are examples of maps.
- Results from traditional SEO that prioritise local keywords.
On the other hand, international SEO emphasises language and geographic targeting. Therefore, the results are the traditional SEO outcomes visible to Google users, but they appear in a country or region different from the company or website’s actual location.
How Can Your Local SEO Be Improved?
After performing a local SEO audit, you ought to have a thorough understanding of your website. Capitalize on strengths, and improve weaknesses.
Expect the process to take some time to bear fruit when it comes to local SEO for small businesses because it’s a long game; however, don’t just start it and stop there. In order to maintain and boost your SERP rankings for SEO, you must constantly assess performance and make adjustments. Otherwise, your ranking won’t improve soon!
Plan Your Local SEO Strategy
Having a plan is the best way to direct your local SEO efforts. Plan SEO wisely for rising rankings, increased traffic, and improved lead generation
Here are some things that you should keep in mind while doing Local SEO.
Focus on your services or products– comprehend what you offer. And, how it relates to the search terms you want your company to appear for on search results. As a local florist, use keywords like “fresh flowers,” “wedding bouquet,” or “floral arrangement” for better visibility.
Analyze your SEO– Use the steps listed above to carry out an audit to determine your SEO performance.
Make Solid Keyword Research– You need to use specific keywords or terms and be aware of those that your rivals are using if you want to rank for local SEO. To learn how to perform SEO correctly you can read our article on “Tips To Improve Search Engine Optimization”.
Use On-Page SEO– In this step, you will optimize your website and its strategies. This includes the use of keywords and internal links as well as alt tags, titles, and meta descriptions. This is a must-follow step so make sure to don’t skip it.
Link building locally– You can do this by locating regional directories that are pertinent to your industry. Sponsoring a local sports team or organization in exchange for a link (like Fusco Vehicle Sales below). Or pitching PR articles to regional media outlets.
Find local bloggers or those with similar topics. They might write a guest post for you or quote you in their upcoming articles.
With this last point, this article ends. Hope it will help you make some improvements for your business.