The term “digital marketing” refers to the use of various digital channels for product marketing in order to reach the target market. Websites, mobile phones, social media, search engines, and other similar channels are examples of the types of marketing techniques used. Digital marketing is very different from traditional marketing and became very popular and widespread between 1990 and 1998. However, it adheres to some reliable traditional marketing principles that assist new businesses in better-reaching consumers. Additionally, this analyses what customers desire and comprehends how certain products and services affect their physiological behaviour. It is a vast field that is built on luring customers in and piquing their interest in products.
With the help of search engines, email, content marketing, and social media, digital marketing draws users. Additionally, when interacting with users and marketing their products or services, seven different types of digital marketing are crucial.
These are the major type of Digital Marketing:
- Product
- Price
- Place
- Promotion
- Physical evidence
- People
- Process
Work Of Digital Marketing
In order to market and promote their services and products in the marketplace, businesses often engage in digital marketing activities. It identifies potential customers and explains what makes their goods unique compared to competing goods. So that their market share increases and successful growths occur, this requires a combination of advertising, sales, and the capacity to provide services to a user. The marketing task is accepted by specialists or professionals either internally or externally.
More opportunities to modify and adopt market strategies are provided by new trends and increased technology. In this marketing, customer feedback or a two-way conversation between customers and the company helps them assess the quality of their offerings. Additionally, a search engine like Netscape enables a company to tag keywords densely in order to receive updates or notices. The growth of social media platforms like Facebook and Instagram gave businesses an easy way to understand and gather fundamental data about user trends.
According to studies, people favour using smartphones or other digital devices to access the internet. Additionally, 65 to 70 per cent of customers make online purchases on their phones.
8 Types of Digital Marketing
Most of the companies use these common techniques for digital marketing
1.) Website Marketing
The main focus of all digital marketing is a website. This is a very effective channel, and it requires a medium to run the online marketing campaign. A website can be used to find out an item’s brand name.
2.) Pay Per Click (PPC) adverting
It permits advertisers or market researchers to reach out to internet users on different digital platforms with the help of paid aids. Additionally, they can use Bing, LinkedIn, Google, Twitter, Facebook, or Pinterest to their advantage, as these platforms show advertisements to various users who are conducting product or service searches.
3) Content Marketing
Reaching specific consumers is made easier with content marketing. It is then promoted using various social media platforms, email marketing, and search engine optimisation (SEO) after being published on the website. Blogs, online classes, eBooks, and webinars all contain content.
4) Email Marketing
In the world of digital marketing, email is a powerful tool for audience reach. Many people are unsure whether email marketing is different from spam mail. To a few chosen and interested customers, it presents its brands. This informs readers of all current market trends and new offers.
5) Social Media Marketing
Its primary objective is to increase brand awareness and trust. This produces leads, and sales or direct marketing are also options. Tweets and service promotion posts are two typical examples.
6) Affiliate Marketing
It is an outdated method of marketing, but the internet gives it new life and has an impact on the products that people sell. They receive commissions each time a sale or customer lead is generated. One such example is Amazon, which provides numerous dollars to other websites so they can sell various goods.
7) Video Marketing
Numerous product campaigns using video are carried out on video-based platforms like Facebook videos, Instagram, and Tik Tok. The most popular platform worldwide for searches is YouTube. Many users subscribe to YouTube in order to read a thorough review of a product or service before making a purchase.
8) SMS Marketing
Companies and organisations use SMS to provide willing audiences with precise information about their cutting-edge promotions or opportunities.
How can it help you to grow your business
There are lots of advantages to going digital for Small and Medium Businesses. I’ll list down a few.
1) Geographical expansion
A nerve-wracking task is expanding to a new geographic area with the help of traditional marketing. You can easily reach new markets thanks to digital marketing, regardless of location. Simply type in the city you want to visit or choose a specific city’s radius. Your audience reaches and profile are adaptable. The campaigns can be set up quickly, and then you’re ready to go.
2) Cost Effective
Small and medium-sized companies don’t have much money to spend on advertising. The main goal of the company is to reach as many people as possible for the least amount of money. If broadcast during a typical business hour, a 30-second TV ad can cost a company more than 3,50,000 Rupees. That sum of money is not available to small businesses. Even billboards and print advertisements cost a lot. On the other hand, digital advertisements provide a more economical method of reaching a niche market.
3) Measurable analytics
This is digital marketing’s greatest benefit, excluding its low cost. Unlike traditional marketing, you can actually see which channel brought you a particular amount of sales. If you don’t track which channels are giving you the best ROI, traditional marketing can occasionally feel like shooting in the dark.
4) Higher Revenue
Comparing digital marketing to traditional marketing channels, the latter type of marketing helps to increase revenue. Utilising digital marketing strategies, small and medium businesses will have 3.3 times better chances of growing their workforce and clientele
5) Super Target Audience
You can specifically target a woman in Mumbai who is 24-26 years old, interested in fashion jewellery, and recently engaged. The benefit of digital marketing is that you can specifically target the customers you want.
Real-time marketing is made possible by digital marketing. It implies that based on the actions people take, the offers and marketing message may change. A company can provide customers with exactly what they want by customising offers in real-time. In addition to raising customer satisfaction levels, this will boost sales for the company.
